ROOFING MARKETING CREW SERVICE
Storm demand can turn into a scheduling problem quickly. Our work is designed around preparation, honest customer communication, response coverage, and the ability to slow down when crews are full.
Keith Eneix, Co-Founder
“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”
Roofing Marketing Crew is a FANNIT specialty division. A FANNIT team member will contact you about your request.
WHO THIS IS FOR
Storm-restoration roofers with a real service territory and intake team
Companies that need pre-storm pages, call routing, and campaign governance
Owners who want response and recovery measured, not just more inbound volume
HOW THE WORK IS STRUCTURED
01
We plan pages, offers, intake scripts, service areas, review coverage, and source tracking before a weather event. Organic visibility takes time, so we do not position it as an instant post-storm switch.
02
During the event, we help the team use clear service-area and availability messages, set capacity controls, and keep lead records clean. The priority is a customer process the contractor can actually deliver.
03
After the surge, we review source, response time, booking, job outcomes, and operational friction. Those lessons become the next storm plan.
WHAT YOU KEEP CONTROL OF
Before work begins, we document account access, domain and website ownership, analytics, lead routing, reporting, and the handoff process. The work needs to make sense for your operation, whether you stay with us for years or change course later.
HOW RMC RELATES TO FANNIT
Roofing Marketing Crew is FANNIT’s roofing specialty division. RMC focuses this work on roofing-specific decisions, while FANNIT provides the parent-team support behind the program.
FANNIT’S ROOFING MARKETING TEAMNo. Weather events, demand, competition, budgets, service coverage, and response capacity all vary. We build a documented response system that the business can measure and improve.
We can build educational pages that explain the contractor process. We avoid promises about coverage or advice that belongs to an insurer, adjuster, or licensed professional.
RELATED ROOFING RESOURCES
RELATED ROOFING SERVICES
A roofing marketing plan needs one operating view of the business, not a stack of unrelated channel reports. We help owners decide what to fix, fund, pause, or measure next based on the market, schedule, service mix, and lead process.
EXPLORE THE SERVICEFranchise roofing marketing has two jobs at once: protect the brand and help each local operator win the work in front of them. We help teams define the rules, local flexibility, reporting, and lead handling needed to do both.
EXPLORE THE SERVICEMultiple roofing locations need more than a larger ad budget. Each market has its own coverage, proof, crew capacity, call handling, and customer questions. We help leadership see those differences while keeping the operating system connected.
EXPLORE THE SERVICE