ROOFING MARKETING CREW SERVICE

Roofing Lead Systems and Automation for Inspection Response

More contacts do not automatically create more jobs. Roofing Marketing Crew helps roofing companies build the system from demand source to response, qualification, inspection booking, sales handoff, and reporting.

30-MINUTE STRATEGY CALL · NO OBLIGATION

FIND THE NEXT MARKETING BOTTLENECK

Keith Eneix, Co-Founder of FANNIT

Keith Eneix, Co-Founder

“Every contractor we work with at your level says the same thing: ‘I know I should be further along.’ This call is where we figure out why and fix it.”

Roofing Marketing Crew is a FANNIT specialty division. A FANNIT team member will contact you about your request.

1About You
2Contact Info
3Your Situation
Roofing

WHO THIS IS FOR

A CLEAR FIT BEFORE WE START

Roofing companies with inconsistent or untracked demand sources

Teams that lose leads between first contact and booked inspection

Owners who need marketing and sales to use the same definitions

HOW THE WORK IS STRUCTURED

01

Find the Bottleneck

We review demand source, contact paths, call coverage, qualification, scheduling, sales handoff, and reporting. That tells us whether the first problem is visibility, demand, intake, or follow-up.

02

Build the Source-to-Booking System

The work can include website and form paths, paid-demand readiness, local visibility, source tagging, response alerts, qualification rules, and reporting. The implementation follows the business bottleneck.

03

Hold the System Accountable

We evaluate leads by the full path: source, qualified opportunity, booked inspection, show, sale, and attributable revenue where available. That helps the contractor decide what to fix or scale.

WHAT YOU KEEP CONTROL OF

YOUR BUSINESS ASSETS SHOULD NOT BE A MYSTERY

Before work begins, we document account access, domain and website ownership, analytics, lead routing, reporting, and the handoff process. The work needs to make sense for your operation, whether you stay with us for years or change course later.

HOW RMC RELATES TO FANNIT

Roofing Marketing Crew is FANNIT’s roofing specialty division. RMC focuses this work on roofing-specific decisions, while FANNIT provides the parent-team support behind the program.

FANNIT’S ROOFING MARKETING TEAM

QUESTIONS TO ASK BEFORE YOU INVEST

Do you sell shared roofing leads?

No. We focus on building the contractor’s own demand and intake system. The exact channel mix depends on the service area, capacity, offer, and business stage.

How do you define a qualified lead?

We define it with the contractor before reporting. The definition may include service area, service type, property type, timing, decision-maker, and capacity to take the work.

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