About Roofing Marketing Crew and Our Editorial Policy
Learn how Roofing Marketing Crew operates as a FANNIT specialty division, how we handle editorial content, and how we disclose commercial relationships.
Who Operates This Site
Roofing Marketing Crew is a FANNIT specialty division focused on roofing marketing, local visibility, paid demand, websites, and lead operations. FANNIT is the parent organization behind the site and handles inquiries submitted through Roofing Marketing Crew forms.
The site exists to help roofing companies understand specific marketing and operating decisions before they choose a path. Roofing Marketing Crew is not presented as an unrelated alternative to FANNIT. Where a roofing company needs to evaluate the broader FANNIT roofing program, we say so and link to the relevant FANNIT resource.
How We Create and Review Content
Our resources are written for roofing contractors, owners, and marketing leaders. We use primary sources when describing Google products or search guidance. We distinguish platform rules from FANNIT’s own process and from a client’s documented experience.
We update a page when the main guidance, product behavior, or facts on the page change. The visible updated date reflects a substantive content review. We do not change dates just to create the appearance of freshness.
Evidence and Client Proof
We use client names, quotes, screenshots, or results only when they are documented and approved for publication. When a result is discussed, the underlying context matters: time period, measurement definition, baseline, and attribution method. Client outcomes are not a promise that another contractor will have the same result.
If a claim cannot be supported, we remove it or present it as an opinion. We do not create fictional clients, reviews, results, or case studies.
Comparisons and Commercial Relationships
Roofing Marketing Crew may publish buying guides and comparisons. When we discuss our own work or FANNIT, we disclose the relationship. We do not call a publisher-owned comparison independent. Our comparison pages explain their criteria, limits, update date, and sources so readers can make their own decision.
If you see a factual error or an outdated source, contact us at info@fannit.com with the page URL and the correction. We will review the material and update it when warranted.