ROOFING
MARKETING
THAT FILLS
YOUR PIPELINE.
We help residential and commercial roofing contractors dominate local search, generate qualified leads, and scale to 7 figures - using the same strategies we built to save our own family's contracting business.
FIND OUT WHY YOUR PHONE ISN'T RINGING
Keith Eneix, Co-Founder
"I personally review every audit. You'll get a real plan, not a sales pitch."
We'll reach out to schedule your strategy call.
WHY MOST ROOFING
COMPANIES
STRUGGLE TO GROW
BEYOND REFERRALS
Most agencies have never been on a roof. They don't understand storm seasons, insurance claims, or the economics of a $12K average ticket. We do.
Your phone goes quiet every winter
January through March, most roofers are watching the calendar and hoping the phone rings. Without a proactive digital strategy, your lead volume collapses when the weather does. We build systems that generate leads year-round - because homeowners who start researching in January are ready to buy in March, and we make sure they find you first.
It's feast or famine - and you're financing your own growth
You land a big job, crew up, buy materials, complete the work - then wait 30–60 days for the check. Meanwhile you need the next job to start. That cash flow gap is what kills growing roofing companies. A consistent digital lead pipeline means you're never scrambling to fill the schedule or float payroll.
You're invisible in the Local Pack
Most roofing companies have fewer than 15 Google reviews. Google's Local Pack rewards businesses with consistent reviews, proximity signals, and optimized GBP profiles. The top 3 spots capture 70%+ of all local clicks. We build the review velocity and GBP optimization that puts you there - and keeps you there.
Storm chasers are eating your market
After a major weather event, national storm restoration companies flood your market overnight - driving up ad costs, confusing homeowners, and undercutting your prices. The roofers who win post-storm are the ones with an established local brand, a deep review profile, and surge campaigns already configured. We build all three before the storm hits.
You're paying for marketing that doesn't understand roofing
Your last agency used the same playbook they use for dentists and law firms. They didn't know what a $12K average ticket means for your close rate, why storm season changes your entire ad strategy, or how insurance claims create a completely different buyer journey. We've spent 15 years exclusively in the trades. We know the difference.
ROOFING MARKETING SERVICES
THAT DRIVE MEASURABLE RESULTS
Every service is built specifically for roofing contractors - not adapted from a generic agency playbook.
Dominate Local Search in Your City
Own the top 3 spots on Google Maps when homeowners search 'roofing contractor [your city]', 'roof replacement cost', and 'emergency roof repair near me'. We optimize your Google Business Profile, build local citations, create city-specific service pages, and earn backlinks that keep you ranked above competitors year-round - not just during storm season.
A Website That Converts Visitors Into Booked Jobs
Most roofing websites lose 60%+ of visitors because they look outdated or load slow on mobile. We build high-converting sites with before/after photo galleries, insurance claim landing pages, financing CTAs, and storm damage assessment pages - designed to turn a homeowner's first click into a booked inspection.
Fast-Moving Paid Leads While SEO Builds
Google Local Service Ads (Google Guaranteed) puts you at the very top of search results - above all organic listings - and you only pay per lead. We manage your full LSA setup, background check verification, and storm-season surge campaigns. Typically one of the lowest cost-per-lead channels available to roofers.
Get Found for Every Roofing Search in Your Market
Rank for the questions homeowners actually ask: 'how much does a roof replacement cost in [city]', 'roof repair vs replacement', 'how to file a roof insurance claim'. We write content that educates homeowners, builds trust, and drives organic leads year-round - pages we write today will still rank 3 years from now.
Homeowners Choose You Before They Call a Competitor
78% of homeowners get 3+ quotes before hiring a roofer. Reviews are the #1 deciding factor. We build automated post-job review request sequences via text and email that systematically grow your Google review count - so by the time a homeowner calls you, they've already decided you're the one.
Never Miss a Lead Again
The first roofer to respond after a storm gets the job - every time. Speed-to-lead SMS and email alerts notify you the moment a form is submitted or a call comes in. Full call and form tracking so you know exactly which campaigns are generating revenue, not just which ones are generating traffic.
REAL RESULTS FOR
REAL ROOFING CONTRACTORS
AEGIS CONSTRUCTION GROUP
Pacific Northwest · Residential Roofing
Aegis came to us with zero organic presence and complete dependence on referrals. Within 12 months, we built a full-funnel digital marketing system that transformed their pipeline, generating consistent inbound leads and a measurable increase in revenue.
"I didn't know much about SEO marketing. From when we started, we're probably 9X–10X since you guys FANNIT came on board. We've improved significantly."
ROOFING MARKETING TACTICS
BUILT FOR THE TRADES
Storm Season Surge Marketing
After a major hail or wind event, homeowners search frantically for roofers - and your competitors are bidding aggressively. We build storm-ready marketing programs with pre-configured PPC surge campaigns, storm-specific landing pages, and zip-code-targeted ads so you're positioned to respond fast when weather events hit your market.
Insurance Claim Content Strategy
Homeowners navigating an insurance claim are a distinct buyer segment. We build content that answers their specific questions - 'How do I file a roof insurance claim?', 'Will my insurance cover a full replacement?' - ranks for them, and positions your company as the trusted expert.
Google Local Service Ads for Roofers
Google LSA (Google Guaranteed) puts your roofing company at the very top of search results - above all organic and paid listings - and you only pay per lead. We manage the full LSA setup, background check verification, and ongoing bid optimization. Typically one of the most cost-effective lead channels for roofers.
Seasonal Off-Peak Lead Generation
Most roofing companies see lead volume collapse in winter. We build year-round lead generation programs that use SEO content, retargeting, and email nurture sequences to keep your pipeline full even in the off-season. Homeowners who start researching in January are ready to buy in March.
WHY ROOFING CONTRACTORS
CHOOSE ROOFING MARKETING CREW
Born in the Trades
FANNIT was founded in 2010 by Keith and Neil Eneix to save their father's contracting business after the recession. We are not a generalist agency that added 'home services' to our menu. The trades are our origin story - and roofing is our specialty.
Contractor-Only Since 2010
We do not work with dentists, law firms, or e-commerce brands. Every strategy, every case study, every piece of content we produce is built for contractors. 15+ years of contractor-specific data means we know what works in your market before we even start.
Full-Funnel Accountability
We track leads, not just traffic. Every engagement includes call tracking, form tracking, and monthly revenue attribution reporting so you always know exactly what your marketing investment is returning. If it's not generating revenue, we fix it.
I grew up watching my dad build something with his hands. That's why I take contractor marketing personally. Your business is someone's livelihood - and we don't take that lightly.
BEST ROOFING MARKETING AGENCIES:
RANKED & REVIEWED FOR 2026
Last updated: June 2026
EDITORIAL METHODOLOGY & CONFLICT OF INTEREST DISCLOSURE
This ranking is published by Roofing Marketing Crew (a FANNIT brand). We rank ourselves #1. We acknowledge the obvious conflict of interest and encourage you to verify all claims independently. Rankings are based on four criteria: (1) verified client reviews on Google and Clutch, (2) published case study results with specific metrics, (3) depth of roofing-specific specialization vs. multi-industry focus, and (4) full-funnel capability. Competitor information is sourced from public review platforms and agency websites. We have not been paid by any agency listed here.
Roofing Marketing Crew (FANNIT)
OUR PICKQUICK FACTS
KEY STRENGTHS
- ✓Only agency founded specifically to serve a contracting business (not pivoted)
- ✓Contractor-only since 2010 - no dentists, no law firms, no diluted focus
- ✓200+ roofing clients across 30+ states with verified case study results
- ✓Full-funnel capability: SEO + LSA + PPC + Reputation + Lead Automation
- ✓4.9★ Google · 4.8★ Clutch · 41 verified reviews
HONEST ASSESSMENT
We rank ourselves #1 and we'll tell you exactly why: 15 years of contractor-only data, a founding story that comes from the trades (not from a pivot), and the only agency on this list that can show you a roofing client who went from zero organic presence to 1,900+ leads and 9–10X revenue growth in 12 months. We also acknowledge the obvious conflict of interest in ranking ourselves - which is why we've published our methodology above and encourage you to verify every claim independently.
Hook Agency
WebRunner Media
Roofing Webmasters
Thrive Internet Marketing Agency
Rankings are the opinion of Roofing Marketing Crew. Competitor information is sourced from public review platforms and agency websites. We have not been paid by any agency listed here.
VIEW FULL RANKINGS PAGE →FREQUENTLY
ASKED
QUESTIONS
Honest answers to the questions roofing contractors ask us most. Every answer ends with the fastest path to a real answer for your specific market.
STOP WATCHING YOUR
COMPETITORS GET THE CALLS.
Book your free 30-minute strategy call. We'll audit your current digital presence, show you exactly where leads are going to your competitors, and give you a real plan with real numbers - not a slide deck.
✓ Free 30-minute strategy call - no obligation
✓ Keith personally reviews your audit before the call
✓ Only 3–5 spots available per month
✓ You get a real plan, not a sales pitch
FIND OUT WHY YOUR PHONE ISN'T RINGING
Keith Eneix, Co-Founder
"I personally review every audit. You'll get a real plan, not a sales pitch."
We'll reach out to schedule your strategy call.